5. Michael Jordan Bulls

6. Jordan Dunks

7. Jordan Nike

Etc….

Then spend 10 minutes typing those things into Google and see what comes up. Look at the top 3-4 searches. Look how they used the keywords on the page. Now you know what the search engines like when people are looking for those keywords. Now you know what the SEO experts did to get those websites listed. You will most likely find

1. Keywords in the title.

2. Keywords in the first paragraph.

3. Keywords in the last paragraph.

4. Some Keywords through out the post.

5. Keywords in the Widgets, or Side Panels.

6. You will also see that they made the Keywords Bold or Underlined or italicized. That helps tell Google what is important.

This is all for your front page SEO Keywords. Try to use the keywords as much as possible, but also remember to only use them in places they fit. If you were writing about Michael Jordan try not to say “He” too many times. Use his nicknames or his actual name, then make them bold. Do that as many times as you can do it in the side bar and the description, but only where it naturally fits. That is a crash course on SEO for a main page. Make sure to tweak your keywords every once in a while to find out what works best for you. After your blog is up and running for a month you could be on the front page on Google for some of your keywords and that is what drives Google traffic.

Doing a post is something different, and easier. You will repeat some of the same steps. Lets say you wanted to write about Jordan scoring 55 against the Knicks in Madison Square Garden.

1. Think just for a minute about the keywords.

A. MJ 55 Knicks

B. Michael Jordan 55 Knicks

C. Michael Jordan 55 MSG

D. MJ 55 Madison Square Garden

E. MJ 55 against Ewing and the knicks

F. Jordan scores 55

H. Jordan 55 at the garden

I. Etc..

2. Think of a title that uses some keywordsand still makes sense “ Michael Jordan scores 55 against Knicks, MJ scores 55 at MSG” 

You can repeat yourself in a title to help the reader and Google to know exactly what the post is about.

3, Now that you have a title you might want to put your title as your first line. You can add some to it like “ Michael Jordan scores 55 against Ewings Knicks. MJ stunned the Madison Square Garden crowd as he scored at will. “. Just make sure it makes sense.

4. Write your post and make sure you can add your keywords where ever they make sense.

5. After you are done with the post read back through it and make some of your keywords Bold. It is great for the Google bot, and the reader. It draws their eyes to the important material.

6. Finish the post by putting your best keywords as Tags, if you can add tags.

Those are just a few basic tips on how  to make your sports main page and posts SEO friendly. Keywords are just one piece of the puzzle. I will do many posts on SEO.